Off Page SEO
Off page SEO or search engine optimisation (optimization) is gaining links to your website. Good off page SEO will lead to better Google PageRank and it will lead to better search engine rankings.
There are many ways of gaining links to your website see link building techniques. When you are building links the best type to use are text links as these types of links let the search engines know what your website is all about. When you are submitting to directories they will often ask you what you would like your text link to be, sometimes the text link will be refered to as your link title. Wherever possible you should always use the main search phrases that you are targeting in the text links that you have pointing to your site i.e. if your website is about recruitment then you should get text links saying recruitment pointing to your website, this will tell the search engines that your website is all about recruitment and it will lead to you being ranked higher for that particular phrase. In general the more text links you can get using the search phrases you are targeting pointing to your website the higher you are going to rank for these phrases in the search engines.